Βοηθάμε την ιστοσελίδα σας, να επιτύχει υψηλότερη κατάταξη στις μηχανές αναζήτησης

SEO Process

Πριν ξεκινήσετε τις προσπάθειες σας στο SEO, είναι επιτακτική ανάγκη να καταλάβετε ότι είναι μια εγγενώς επαναληπτική διαδικασία. Η επιτυχία εξαρτάται από τη σωστή δημιουργία της ιστοσελίδας του σχεδιαστικού σας (Web Design), σε συνδυασμό με το σωστό περιεχόμενο. Μια διαδικασία η οποία θα πρέπει να παρακολουθείται και να προσαρμόζεται σε τακτά διαστήματα για τη διατήρηση της επιτυχίας.

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Set Up of SEO tools

First and foremost, our SEO professionals will ensure we set up all the tools to help you leverage any organic SEO opportunity to increase your online visibility. We also set up heatmap tools which help us understand what users want, care about and do on your site. Heatmap tools visually represent your users clicks, taps and scrolling behaviour; which are the strongest indicators of visitor motivation and desire. And they help you assess how your marketing strategy is performing.

Keyword Research & Competitive Keyword Analysis

Keyword research is the very important phase of identifying the keywords you wish to rank high in, always bearing in mind the high searches by users and how popular these keywords are. The optimum effort entails identifying keywords that are heavily used by searchers but somewhat less competitive in terms of the total number of search results, to increase your optimization efforts.

Once armed with the desired target keywords, we conduct a thorough competitive analysis of your website comparing it with your biggest competitors. Then we identify which of your competitors to look up to in terms of higher rankings. We can explore the best keywords to borrow from them and enhance your content where they rank poorly in, or else where your competitors’ content is less indexed.

Through the thorough competitive keyword research, we can monitor your national, regional, and local search engine positions for any keyword you desire; to increase your ranking in the service you wish to have high visibility on the SERPs (Search Engine Result Pages).

Website Audit and Optimization

Through our specialized tools, we will find and recommend which issues need to be fixed on your website to boost SEO-optimization and make your website more accessible for search engine robots. This includes:

Optimizing your internal and external links.

Adding tags where they are missing.

Making titles, meta descriptions, and other HTML tags unique and comprehensible for users and search engines.

Correcting broken images and providing them all with an alt attribute.

Detecting and erasing error pages.

Finding duplicate content pages.

Checking your website for any speed issues to improve performance.

Ensuring correct hreflang implementation, which is crucial in cross-referencing pages that are similar in content but target different audiences.

Identifying and disavowing toxic backlinks to your site before Google penalizes you.

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Content suggestions

We analyse your competitors' content and provide suggestions to help you write high-quality, optimized content related to your business. We propose relevant keywords, so that you can create appropriate content in the local language of the market of interest. However, it you have an international presence, it wouldn’t be enough to simply translate the original text. What works in one country might be completely irrelevant to another. Which is why this exercise needs to be conducted for each country of interest.