5 Reasons why mobile responsiveness is important when developing a website

5 Reasons why mobile responsiveness is important when developing a website
Despite that we have reached the year 2018, a lot of web developers seem to ignore the importance of making a website that is user friendly on both the desktop and the smartphone. This is a mistake that can have serious implications for a business. That’s why I’ve decided to write this article, to remind all hard working web designers and web developers out there to make their websites mobile friendly. In the near future, it can very well be that the desktop will no longer be as relevant to use for marketing purposes as it is now.

Everybody is on mobile

The first reason why your website should be mobile friendly is a very obvious one. Which is maybe why we don’t always take it into account… Everybody is on mobile! Well maybe not literally everybody. But according to research of the PEW research centre, 77% of all adults own a smartphone. That’s a huge amount of people, ready to be reached by your message!

Now you might say; but Alex all those people have a smartphone but that doesn’t mean that they are using it for online purposes. Have a look at the graph below. It shows us that the digital media consumption on smartphone is actually two times higher than on the desktop.

Growth in Top 1000 Digital Media Property Audiences

It’s all about consumer behaviour

Consider the mobile experience vis-a-vis consumers behaviour. According to digital commerce 360, research has shown that smartphones are generating more traffic to online shops than desktops. Even though more people visit online shops through smartphones, consumers still make more purchases through their desktop. This means that people are more likely to browse through your web shop to get to know your products and company with their smartphone. And afterwards they will sit down in front of their desktop and buy the products they discovered earlier.

Mobile advertising is the future

Additionally, it seems that by 2019 advertisers will likely spend more money on mobile advertising than on all traditional media (except television) put together. This is because the growth of the use of smartphones to access the internet is so big. In the table below the mobile internet traffic is shown as a percentage of the total web traffic.

Mobile internet traffic

What does this mean? If you decide not to take the mobile version of your website into account, you can be sure that your competitors will. This is why it is important to not neglect the smartphone users. Because if you do, your competitors will be this one step ahead of you.

Google algorithms

Another important factor to consider is Google. It has been proven that Google will take the mobile responsiveness of your website into account when ranking your site. An easy way to discover if your website is considered mobile friendly by Google is through this link: https://search.google.com/test/mobile-friendly just paste your link into the search bar and the website will make the analyses by itself.



In case you’re not yet convinced think about the ease with which social media apps and websites can link when using smartphones. It is very simple for users to share or link to something they find on the web, with their mobiles. This is an advantage in case you want people to share your content or your site in general.



There you go, those were my five arguments for web designers and web developers not to forget about the mobile responsiveness of websites. In short, I talked about the fact that as good as every grown up owns a smartphone and uses it a lot to be online. Then I touched the topic of the way consumers use their smartphones in order to discover products on web shops and afterwards go on their desktops to buy them. As a third argument I wrote about mobile advertising and how it will expand over the next few years. Which bears as a consequence that if you neglect your mobile customers that you’re giving away ground to the competition. Then I explained that Google uses mobile responsiveness in their algorithm to determine your ranking. And lastly, I mentioned how easy it is for customers to link their social media and your content when they are on their smartphone.

That was it for today, I hope I convinced whoever was lagging behind to update their website and to not forget the mobile users out there.


Alexander Sakellarakis
Alexander Sakellarakis
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