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Responsive web design. Why use it?

Responsive web design is the technique where a website responds to the user’s behavior and environment based on screen size, platform and orientation.

With more people accessing the www via their tablets and smartphones and the manufacturing of new devices with different resolutions, orientations and screen sizes you must rethink the way your website is designed and developed to make it usable and accessible from wherever users reach you.

Despite the impressive statistics below, many businesses do not yet have a mobile friendly website.
  • Over 20% of Google searches are being performed on a mobile device.
  • In 2012 more than half of the local searches were performed on a mobile device.
  • In the United States, 25% of internet users only access the internet on a mobile device
  • 61% of people have a better opinion of brands when they offer a good mobile experience
  • 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
(via Smart Insights)

So lets take a look at some of the reasons why you should consider responsive web design.

Better user experience
As explained before, a website with responsive design adapts to different resolutions and screen sizes, and that leads to better experience for users. Users will not have to zoom and shrink the content on their screen, but instead all of the content automatically adjusts to the screen of the device. Buttons will become bigger and easier to be clicked, images will adjust to the maximum width of the device and of course text will be readable.

Responsive or mobile version? Impact on SEO
By creativing a responsive website, search engine bots will crawl the website more efficiently rather having different versions of your website as your website will have just one URL and the same HTML across all devices. If you have for an example a mobile version and a desktop version you will have two different URL and different HTML for each which forces the search engines to crawl and index multiple versions of the same site. Also one URL means easier sharing, engagement and of course more effective reporting for website statistics. In terms of website statistics if you have multiple versions of your website, it’s harder to track your statistics as your visitors will split in half between the mobile and desktop versions of your website.

Future Devices adaptation
A big advantage of responsive design is that is build based on screen size and not device. Responsive does not care whether you are using an iOS, Android or Windows device. So in the future, as new devices are being used for web browsing such as TVs, watches, glasses etc. your website will adapt and still look good.

What about the cost?
Here at Blend we design and build all of our projects in a responsive framework and make the necessary adjustments to create the optimal experience for your target audience at no extra cost!!
 

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Neophytos Papageorgiou
Neophytos Papageorgiou

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