Landing page
A landing page is the web page that a visitor “lands” on after clicking on an online call-to-action. A dedicated landing page is a standalone page separate from your website with a single objective. We usually create a landing page to persuade the visitor to click through to another page in order to complete a transaction. Landing pages in last case are also called “lead generation landing pages” aiming higher conversion rates.
Call to action
The call-to-action is the most important factor on our landing page. Whether this is a button or a registration form this is the way to convert your visitors from “unknown” to “quantifiable leads”. Look & feel, images & text on the page should all help you with your cause: “Conversion”.
As an experienced web design agency in Cyprus, here are some guidelines we always take into consideration when designing a landing page:
- No global navigation that leads to your primary website should be included. That way you limit the options to drive them out of your main conversion goal.
- Provide sufficient information. Give all the necessary information to the user to make an informed decision.
- Brand it. It should be clear to the visitor which is the brand behind the landing page, thus the visuals should have consistency with your primary website.
- Stand out call-to-action. Whether this is a button or a registration form this is your main objective and should be clear and on a prominent place on the page.
- Message match. Visuals and text of banner ads and push emails you are using to promote the landing page should match the look & feel and text of the landing page.
- Never include irrelevant to the goal content. Speak about your brand and corporate values in your homepage, not in your landing page.
- Segmentation. Create separate landing pages targeting different users. For example you can use your landing pages for re-marketing, meaning offering something to customers who were interested or bought something relevant from you, or make an offering for a specific audience.
