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Upgrading the presence of MFA on social media


The starting point was to help the Ministry upgrade its presence on Facebook - www.facebook.com/CyprusMFA and Twitter - twitter.com/CyprusMFA. Various options and alternatives were provided, until we reached an approach that reflected the image the Ministry wanted to portray, emphasizing the strategic geographic location of Cyprus.
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Upgrading the presence of the Diplomatic Missions of Cyprus on social media


Following which we created numerous options for the Embassies and Diplomatic Missions of Cyprus to apply in order to help them upgrade or inaugurate their presence on Facebook and Twitter. It was important that they also had some brand commonality between them. To help them even further we put together a detailed guide on how to set up their social media pages and how to properly utilize them to complement their existing offline efforts.
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Consulting and supporting role


We acted as an extension of the MFA communication team and supported them along the way on matters such as how to best utilize live videos and other various capabilities of each respective social medium.
In similar vein, we have assisted the process of a Public Consultation of the Ministry of Foreign Affairs on its Strategic Action, through campaigns on Facebook and posts on Twitter.
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Eleni Apeyitou

COMMUNICATION UNIT, MINISTRY OF FOREIGN AFFAIRS
Charilaos Stavrakis
CHARILAOS STAVRAKIS
One Light
ONE LIGHT
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