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MyElements-imgStoryboardFull

Animation Storyboard


ISOPLUS came to us with a couple of draft scenario ideas from their Marketing department of how they envisioned their video ad to promote their product alongside their promotional campaigns. It was up to us to take those on-board, fine tune, and present an appropriate storyboard that not only delivered the message they were after but was also feasible to be done within their budget and tight deadline. The entire idea was based on their product slogan “Beauty from within’ and they wanted it to be very feminine and appealing to women.
MyElements-imgStoryboardDual
MyElements-imgStoryboardDual

Character Design


The Disney-style of the fairy character was a clear request from the initial brief, and it was something that the client felt strongly that it would appeal to their target audience as the protagonist of the video ad. So for us it was not difficult to come up with the character design, we simply had to tailor the results to fit well next to the product brand.
MyElements-imgCharacter1
MyElements-imgCharacter1
MyElements-imgCharacter2
MyElements-imgCharacter2

Environment Design


Besides the fairy character, the second most important element of the video was the environment. The room where our short story is placed had to reflect a beautiful and modern home of a professional woman. It was vital to nail the design.
MyElements-imgEnvFull
MyElements-imgEnvImgs1
MyElements-imgEnvImgs1
MyElements-imgEnvImgs2
MyElements-imgEnvImgs2

Animation & Video Production


Everything for this video production was done from scratch by our talented creative team. We animated our character in 3D separately along with the scene foreground, and created a separate video animation for the environment background before composing everything together during post production. We applied subtle adjustment and visual effects such as the fairy dusts, as well as the background music and sound fx. The final touch was the end-screen graphics before producing the final video format in High Definition for online and broadcast publishing.
MyElements-VideImgs
MyElements-VideImgs
“Being able to remotely work with ISOPLUS throughout this animation process under tight deadlines was an amazing experience for all of us. The beautiful result we have accomplished has made all the hard work worth it.”
 

Loris Stavrinides

Creative Director - BLEND
Christiana Calder
CHRISTIANA CALDER
21 Model Management
21 MODEL MANAGEMENT
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