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Branding


Working closely with the client for the past years, we fully comprehend their vision and brand ethos which was the starting point to build the new brand PRIME, which had to be professional and serious to appeal to their target audience.
 
We created a comprehensive brand guidelines book analysing the full application of their new brand across online and offline platform, to ensure that once the new branding is applied it will reflect the company style, professionalism and attitude.
 
The brand guidelines book addresses the philosophy through the treatment of the brand elements and includes among others a full colour guide and typography.
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Website design & development


Once the brand guidelines were in place we designed the new website for PRIME portraying a retail-based professional look with a clean layout and structure.
 
For the development of the PRIME website we worked with our associates in Ukraine delivering a fully dynamic, responsive website optimizing the user experience across all available devices. The website was also localized in the languages of the markets of interest of the client including English, Arabic, traditional and simplified Chinese. A forex trading solution cannot be complete without market news and quotes, so we also undertook the integration and customization with a third party CRM system and market feeds.
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"The BLEND team never seizes to impress us, with their speed, talent and spot on results capturing our goals and bringing them to life online."

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