Probus Fx - Brand identity design

Brand identity design

Providing a clear stance as to who you are and what you represent is imperative, especially in over-crowded industries, having a clear differentiation is of utmost importance. So, our starting point to bring these out for ProbusFX was creating their logo. Once this was nailed, we then created branding guidelines to ensure brand consistency and start establishing their brand. Then the online identity was defined to reflect the quality ethos and professional attitude of the company. It was important to portray that albeit the new kid on the block, yet ProbusFX brings together a wealth of experience and commercial expertise providing a new approach and understanding of today’s markets and offers the highest quality international trading solutions.
ProbusFx - Brand identity design 2

Website & User Interface design

User experience matter. So, during the creative exploration phase to define the website design of ProbusFX we analyzed their requirements and adopted a very fresh approach, entailing a sleek design, in-brand following the established guidelines. We additionally used video for motion, bringing it to life while making the overall experience more engaging.

We created interactive areas to display more content. And we created custom iconography to make it more personable combined with highly skilled photography manipulation making the overall result seamless and unified.

In every aspect of our work, responsive design is an inherent part. Where we design each property to work on multiple devices, offering alternative design templates irrespective of the device at use, desktop, tablet or mobile without compromising the overall brand experience.
ProbusFx - Website & User Interface design
ProbusFx - Website & User Interface design 2

Website development

The ProbusFX website was built on a customised opensource platform, including both the front-end development that developed the layout, structural and aesthetics as per the newly defined brand and approved design. As well as the back-end development which included various custom functionalities, integration with CRM of ProbusFX’ clients alongside integration of Live Prices widget with our design, functional for desktop and mobile.
ProbusFx - Website development
"Blend played the major role in defining the ProbusFX brand identity by helping us to define major attributes such as our logo, colours and developed our website. Blend Team is smart, talented, creative and fun to work with. If you are looking for quality, perfection and elegance, you will be in very good hands with the team. I highly recommend Blend for any branding, web design and web development business.”

Dora Christofi

The Four Seasons Hotel
Stoli Bar & Club Awards 2016
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