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TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'

Brand Development


When creating and developing a brand for a TEDx event there are always strict guidelines that need to be adhered by TED global. Even though we established the main brand of TEDxNicosia since 2011, for each annual event we needed to create a fresh associated visual brand to support the year’s theme. For ‘Perspectives’ we kept the logo very simple, yet with strong contrast and dynamic visuals supporting it. Typography and colours are kept in-line with the main brand but we incorporated details such as distorted graphics and typographic elements, and shapes with depth, to present the different angle / perspective feel to the brand. We applied our designs across all online and offline marketing materials related to the event, including flyers, posters, t-shirts, name-tags, bags, and banners.
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'

Website Design & Development


We used the 2014 event as an opportunity to re-invent and re-design the main website of TEDxNicosia to a more creative future-proof approach. The core design and layout had to be flexible to accommodate easily future theme branding and content, but still remain consistent with the main TEDxNicosia brand. The new structure is flexible to archive old events and support new ones without much hustle. The overall design is modern, responsive and engaging with strong use of colour, big photography and video. 

TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'

Social Media Management


Being experts in Online Marketing we consistently support the TEDxNicosia team with management, visuals and campaign ideas for the promotion of each annual event via their social media channels. As with the brand, there are specific guidelines to be followed by TED and our years of experience being part of TEDx events we were more than capable to once again support the team with what’s needed. Besides teaser visuals, behind-the-scenes photoshoots and promoted ad campaigns, we also created a social buzz around the 2014 theme by presenting quotes, views and messages related to ‘Perspectives’ from team members and past speakers of TEDxNicosia, initiating a strong dialogue within the community preparing them for the actual event date. 
TEDxNicosia 2014 'Perspectives'

Promotional Video


As with every main TEDxNicosia event, a promotional video is needed to promote the year’s theme online and on TV, during the event and as part of the recorded videos of each speaker. Our challenge was to come up with something that was short, simple and without the use of any real video footage, but still deliver the theme’s brand feel. Our talented team took this into account while developing the initial brand designs, so every supporting graphic created to work in a flat 2Dimensional design was flexible enough to work as a moving graphic in a 3Dimensional moving space. The outcome was a simple video promo that only teases the brand and theme enough to drive visitors to the main TEDxNicosia website for all the related info on the event. 

Art Direction


The beauty of being part of a TEDx event is when every work done during the organization phase comes together the last few days before the event within an active and passionate team environment. And our role for the Art Direction of the event was to make sure that everything happening on the stage, in front of the stage and even behind the stage, remains consistent with the direction established during the promotional phase. This included the presentation graphics on the stage, the look of the lobby area, presentation of team members, stage props, and even creative side activities; such as white boards for audience to stick or write their own Perspectives. The end result was one of the most successful TEDx events in Cyprus with an engaging experience that was very well-received by the audience and media. 
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
TEDxNicosia 2014 'Perspectives'
"We provided BLEND our theme 'Perspectives' for TEDxNicosia 2014. In return, we received creativity, uniqueness and first class service on all deliverables from branding and marketing design, to our website! We couldn't have asked for a more professional creative agency!"
 

Paul Koronis

TEDxNicosia 2014 Curator
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