Cinemagraphs and videos
When we first met the Four Seasons team and they described in detail the personal touch, the meticulous detail that the renovation underwent, we wanted to find a way to communicate this, by telling little stories, of every important detail that sets the Four Seasons apart. So, we suggested the use of mini looped videos and cinemagraphs, the latter of which was never previously utilized in Cyprus. Cinemagraphs are still photographs in which a minor and repeated movement occurs, forming an animated effect of a single detail. Sounds fun and simple huh? Actually, the creation of a single cinemagraph entails the following elements which we undertook and managed; the creation of scene ideas and scripts alongside on-location video shooting around the hotel, with the help of the management team and hotel staff as models. Our objective and aim were to highlight the quality details and experience of the hotel. So, we combined static images and video with photo-manipulation and techniques to create the cinemagraphs. The final results included high-quality 1080p videos shared on social media which translated to the successful engagement on Instagram, and not only.