Website Design & Development
The microsite was fully customized and designed with full screen imagery. The left-hand side of the design acting as a prompt, helping users step by step to complete the quiz; and the right-hand side corresponding to the answers with dazzling and fresh images, with an ultimate objective to promote the various respective Stoli flavors. Different weightings were given to the questions involved to be in a position to yield the distinct personality traits of the users.
To spice up the competition further, if users reached the end of the quiz by answering all questions they got a second chance to participate in a competition to win a bigger prize.
The microsite is supported by an extremely user friendly CMS, from where Stoli’s marketing team has access and was obtaining live the data entered by the participants, enabling them to data mine the users’ basic information, thus growing their contacts database event further, in a legitimate manner.