D. Reporting and maintenance
Establishing the desired keywords to help you
optimize your website and
increase your rankings and visibility, versus the current position and ranking position your website currently holds is merely the starting point. It constitutes the guide of the work that needs to be performed and monitored until we increase your SERPs. Given that SEO is an inherently iterative process it requires constant monitoring and fine-tuning. And this is important to large organizations and small businesses too.
Reporting
We provide monthly reports that show this progress and work required showing:
- Your SEO potential
- Keywords ranking and performance
- Competition ranking
- Organic search positions
- Backlink audits
- Content suggestions if required.
Adjustments to the SEO plan can be made according to the findings of these progress reports.
Maintenance
Given the vastness of the online world, once your website is optimized and ranks high in your markets of interest, it is important that you maintain that position. We would advise that you continue running standard reports to ensure that you sustain that leading position. We wouldn’t want you to get overthrown by local competitors that managed to achieve a higher ranking position than that of your business, simply because you stopped your SEO process.