Social Media Management

We can help you connect your brands with growing communities that share interactions.

Nowadays, there is such a proliferation of social media channels, such as Facebook, Instagram, Twitter, LinkedIn and many more, posing the challenge of how to create and manage communities around these popular social media to drive traffic to your online properties, while ensuring your messages have the widest possible reach to your target audiences.

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Our social media management approach

Why choose BLEND as your social media agency?

Blend is a Cyprus based agency specialized in online marketing, under which social media marketing is an important aspect.

Everyone is competing simultaneously for the consumer’s attention among the social media channels. We will help you stand out; so that your community will take notice and react to the content we place in front of them.

Social Media Management - Social Media Services

Social Media Channels

Based on the type of industry you are in, we can help you set up your official social media pages, relevant to your product and overall social media strategy. This will include creating custom header optimized images always in-line with your brand guidelines and specs of each medium; and subject to the image you wish to portray.

Audience definition

Our starting point is always better defining your community. Even if you define your target audience, we will spend the first few weeks of our collaboration to fine tune your audiences, through A/B testing, and see which creative resonates better with which community, age, gender so that our social media strategy and community management can be more targeted, optimized and efficient.

Strategy & Insights

With specialized third party social media tools, we will help you identify meaningful metrics and understand how social media can fit your overall marketing strategy while ensuring that you are building your social media communities and are being part of the conversations at the same time, proactively. The insights received combined with the brief outlined will guide us to plan our proposed strategy with campaigns across owned, earned and paid channels. We will also identify the appropriate tone of voice subject to your brand’s character. And we will map out your brand’s social media advertising strategy, with estimated results and expected outcomes.

Community Planning

We will help you build and manage sustainable communities on your social media to create long-term value. Everything kicking off with proper planning and putting in place an agenda for each respective month identified in advance. Working hand in hand with you, the agenda we will send to you details all the creatives we craft alongside the appropriate messages relevant to your target audience and the dates they will appear and will be scheduled. Once we have your approval we execute the work at hand.

Creative Social Campaigns

We execute creative social media campaigns and rich brand experiences with catalytic growth on a wide range of appropriate social media channels, to drive consumer engagement. These are
always created subject to your target audiences and always choosing only the relevant channels to your industry for maximum impact, response and engagement.

Content Development

We create appropriate content, based on your target audience, insights and analysis, be it creative content, animated posts, cinemagraphs, online videos tied with relevant copy that invites your audience to engage with your brand.

Event Activation

Our social media strategies will help you drive pre-event awareness, during event social activation and engagement and post-event conversation.

Analytics & Reporting

We always track all social media activities real-time through data. We continuously optimize these activities against identified goals to ensure that they are met and exceeded, providing daily or monthly reports as required.

Measuring & Optimizing Performance

We measure the performance of your content and the conversations taking place around your brand. Guided by real time data we continually optimize your campaigns against the agreed KPIs and marketing goals set. Your performance is detailed in the monthly reports we send to you, that provides the input to fuel your future marketing activities.

We would love to hear from you.

Get in touch and find out more about how we can help your business through social media management by contacting us at 00357 22 255001 or by using our contact form.

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