We put together digital strategies that are driven by ROI and conversions to ensure that your business is getting the best out of the digital landscape. Whether this is your website, a responsive web-app and / or mobile. We base our data-driven digital strategies on different audits we conduct. To achieve this, we initially benchmark your digital presence against your competition to garner competitive advantages. After which we propose strategic product ideas into your roadmap and product strategy to succeed.
We measure your website’s success in search, social, and overall engagement as it is critical to a healthy future online. First, we conduct a thorough investigation of your data for one full year. So, we look into your visitor’s behaviour, SEO traffic performance, referring sites’ / affiliate performance, landing page performance & conversion analysis. We also analyse your exit pages to minimise bad journeys, mobile and technology engagement and your geolocation. Additionally, we check your online goals & key performance indicators. Furthermore, we conduct an e-commerce & product sales analysis, Google Analytics filter and online goals analysis and setup. We conclude with recommendations for a successful product roadmap.
Our experienced digital strategists can handle the full spectrum of your online advertising needs and produce the best campaign strategy to maximise your performance. We can handle social media advertising strategies involving platforms like LinkedIn, Facebook or Twitter to even display and search marketing platforms like Google and YouTube. We also include other online advertising opportunities such as retargeting, to display your message in a very targeted approach. Our ultimate objective is to help you achieve your goals through a tailored and effective campaign strategy.
Once we identify your personas based on your target audiences and segments, we can then put together your content strategy. This ties well and is crucial to your SEO strategy too. As a specialized digital agency, we analyse your rivals' content and give you informed ideas to write high-quality, optimized content related to your business. We propose valuable relevant keywords, so that you can start creating content in the local language. Moreover, the content suggestions can be applied both on your website and marketing campaigns to optimize your results and reach.
If your website ranks poorly in the search engines of your target markets, this will translate to less traffic, fewer potential customers and reduced profitability from your website. To achieve top SEO results, it is imperative to apply best SEO tools and practices. In our SEO services we carefully blend content marketing, which is inherent in our SEO strategy, accessibility and a core understanding of search engine technology to every project. Through our detailed SEO Health Checks we reveal all aspect that need to be addressed to ensure that we put your website in front of the widest possible audience to dominate website rankings.
We conduct Usability & User Experience audits to analyse your website’s Information Architecture (IA), in order to improve user journeys through the site, conversions, and overall engagement. during which we analyse your Information Architecture, landing pages, user journeys, content usability, features & functionality. Upon completing our findings we recommend an appropriate Usability & User Experience Strategy that will act as your online roadmap.