Equfin is a fast-growing company that unifies financial service companies in different geographical territories who aims to deliver financial solutions to people, as and when needed. Since its inception in 2012 it has gained significant market share in Spain, Georgia and Ukraine. Presently Equfin, with headquarters in Limassol, is growing in a very methodical manner and organically in new markets too.
Following a re-branding exercise where the name, colors and logo had been redefined Equfin needed a web redesign to depict their new brand image and selected us to design & develop their new website.
Equfin Holdings
Cyprus
Front-End Development
Usability & User Experience Design
Web Design
For their website re-design, Equfin wanted to portray a new fresh and dynamic image, adequately representing who they are. We felt we could achieve this by utilizing a short hero video on the front page that suits their product strategy, vision and brand identity. It might sound simple, but we had to synchronize the timings to match with their hero slider messages. We additionally designed the website using the latest CSS and Javascript animations and transitions even for the tiniest details. From buttons, links, input forms, to search and hidden menu. All done to amplify the User Experience elevating it to a completely different level. To make it, even more, user-friendly we designed a User Interface with a “sticky” side-menu for faster and easier access anywhere on the website. But as the devil lies in the details, we additionally custom created icons to match the overall look & feel. Additionally, we custom designed the 404 pages with animations and the job applications system too. Moreover, to tie everything up, we tailored and treated all images to suit the overall look and feel and new brand identity.
As an experienced web design agency in Cyprus, it is routine for us to design our websites that are fully responsive on all screen sizes. So, we literally create designs for 4 resolutions. Which means, we had to factor in and design around their unique limitations due to size restrictions. It goes without saying that the general result did not compromise the branding and overall user experience.
During the website development phase, we undertook the front-end development to the exact needs of Equfin. One of the challenges we faced was to accommodate a full-height home video on desktop and mobile devices. Moreover, we had to synchronise the video with the slider text on the home page. This project additionally required some special functionality to be developed. Among others, we developed a Megamenu and search menu with nice animations. We also created some pretty cool mouse effect on buttons and some subtle animations in the Careers section animation. All in all, we developed a pixel perfect website on all resolutions, irrespective of the device used.
"The choice of BLEND was a no brainer. Their team has consistently been delivering high quality work and are great fun to work with. You only need to explain your creative vision once and they make it happen. They just, get it!"
Daniel Abdel-Malak
Chief Marketing Officer
Copywriting
Usability & User Experience Design
Web Design
Web Development
Front-End Development
Usability & User Experience Design
Web Design