Fit-Blaster partnered up with BLEND for an experiential make-over, a complete brand elevation and a refined digital strategy.
Already operating in the online ecosystem for more than 5 years Fit-Blaster has been established as the leading Fitness portal in Cyprus with growing popularity in Greece. However, witnessing a big shift and focus in the fitness physical industry in Cyprus and worldwide, Fit-Blaster decided to partner up with BLEND and take it to the next level. The objective was to undertake a complete make-over of its online and offline brand. Likewise we were tasked to redesign & redevelop it into a modern new web portal with completely new user experience and functionality options. Additionally we created a new ambitious expansion plan and digital strategy to lock its leadership in the region.
Usability & User Experience Design
Video & Animation
The key to brand reconsideration laid in changing the story from a dry mere fitness portal, focused more on body building to portraying the lifestyle benefits stemming from a complete fitness and wellness portal. This higher redefinition meant we had to create a whole new design. We started from the basic branding with new symbol and typography, colour enhancements, to logo and business cards revamp. And concluded the project with a complete website design overhaul crafting a journey that would engage and meet the holistic needs of a user interested in his / her well-being.
With the redesign & redevelopment of Fit-Blaster we transformed it from a simple fitness portal into a modern, fresh user friendly. A portal where users can continuously educate themselves on a wide array of subjects related not only on physical well-being but psychological too. In addition to a strong and modern aesthetic experience that highlights the brand’s ethos and quality, the new design’s revamped user experience features a directory, user accounts, exercises articles, contributor’s profiles, interviews, and sponsorship opportunities.
Furthermore, the new still-expanding directory highlights places in Cyprus and Greece related to fitness and well-being, such as gyms, yoga, etc. Whereas it also includes advanced search capability via filters combined with geo-location characteristics that assist users find the gym or fitness centre closest to them subject to the defined radius.
We created an advanced contributor’s system which allows Fit-Blaster to partner up with experts and professionals in the industry. These new authors can contribute to the portal their own content and also showcase their profiles and experience publicly. Moreover, we created a few more subtle but engaging design & development elements. Some of which includes the ability to find exercise articles of a specific muscle category by interacting on body areas, to rate your favourite places, and the option to save your favourite articles too.
Huge emphasis has also been given on the content, making a concerted effort to grow its content providers and authors to continue enriching this with more articles, combined with professional and vibrant photos. This portal has already uploaded over 2,000 articles written by professionals and experts in the per se industry; and its pool of professional content is growing by the day.
In the redesign process of Fit-Blaster we placed heavy emphasis on the multi-screen experience as reading articles takes centre stage. We ensured that users can browse the website on their smartphones or tablets quickly, easy and as efficient as possible for accessing every content. Navigation, interactivity and all functionalities are optimised and adapted carefully to work as well for touch screens and small screens as with the Desktop experience too.
The vision of Fit-Blaster is huge, and this is only the beginning of the Fit-Blaster story. Soon it will be enhanced with plenty of video content of fitness advises and exercise plans, and additional functionality and features. We plan on offering tailored training and nutrition plans customised to the unique needs of each user. Additionally, we will create an online e-Shop where we will be selling its own Fit-Blaster merchandise already high in demand. So stay tuned for many-many more and help write the Fit-Blaster success story.
"When excitement meets creativity and great work ethic, excellence happens. Such a pleasure to work with the amazing BLEND team!"
" ...via a collaborative approach we created a fresh new approach for their online properties..."
BLEND Managing Director
Graphics & Illustration
Usability & User Experience Design