JCC Payment Systems Ltd, the leading payment solutions provider in Cyprus embarked on a pioneering project to help its users make and receive payments respectively, with their mobile.
We were happy to get involved in the design part this flagship project which entailed the creation of two apps the JCCup – an app that will simplify payments of the users. And the JCCup for Merchants to facilitate receiving payments digitally.
JCC Payment Systems Ltd
Cyprus
App UI Design
Graphics & Illustration
Usability & User Experience Design
Video & Animation
Visual & User Interface Design
Web Design
Web Development
Every important digital tool should have its own distinct and clear brand. For this reason we created a new logo in-line with the existing branding of JCC. However, we were inspired by the playfulness of the app’s name, JCCup. Which not only sounds like app but also has the initials of Unified Payments. Consequently, we gave it a fresh and modern look to resonate with the app-savvy audiences and to communicate the app's personality. Moreover, the identity of the app reflects the expectations and promise extended to their customers and target audiences in terms of quality, service, reliability and trustworthiness.
Any app should be as intuitive and simple as possible ensuring that users can fulfil the objective, for which the app was downloaded in the first place. Which is why we worked on the user experience and usability of the app in depth. For this purpose we created wireframe user journeys and functionalities before embarking in the design phase.
Based on the groundwork we did in the previous stage, we custom designed the user interface of JCCup. Above all we kept a user-friendly and a light look and feel, ensuring the app is easy to follow and use.
As we wish to target the average user and merchant we wanted to make the interface friendly and approachable. For this reason we crafted custom icons and graphics, enhancing the overall user experience with a more clear and visual-engaging experience.
Upon its launch, the client wanted to promote and communicate the app to the public via a small campaign to create awareness. For this purpose we created a promotional video in both English and Greek. This centres on the new app, what it does and how it can be used. We undertook the entire process. We created the script, the concept and illustrations. Furthermore, we found and hired the right talent to convey the appropriate tone of voice right through to the animation.
In-line with the app launch we designed and developed a simple landing page. This presents the full functionalities of the app, video promo, download links as well as a list of all available merchants. We also wrote the content in English and Greek, making this as a main communication vehicle to inform users about the apps and encourage their download.
We additionally created all necessary assets and content to upload the JCCup app on the App stores. It goes without saying that the former abides to the stringent requirements of each store.
Along-side to the main consumer JCCup app concept we also designed a second app targeting business merchants called JCCup Merchant. We designed the app branding and user interface design in-line to the consumer version but with a more light, greyish look & feel. We did not create a promo video but only its own landing page for all necessary info. Additionally, we created the assets and content for the app stores, targeting purely the merchants of JCC.
"It was a pleasure to work with BLEND on this project; our expectations were met by a professional and creative team, which made this a valuable engagement."
Demetris Papahilippou
Manager Strategy & Project Management
Front-End Development
Visual & User Interface Design
Web Design
Usability & User Experience Design
Web Design
Web Development