WhatIfCoaching was founded by Athina Tsipoura, a development consultant and e-learning expert based in Malta. We were very excited when she approached us to come up with a fresh, unique and personal brand for her business with our creative touch .
With a clear vision of what she wanted, her brief was equally clear too. So it was easy for us to create a brand that appeals to a personal and professional level of her target-audience. The challenge we faced was to portray her coaching style in an exciting way. As a result, we worked closely with her to create her logo identity, offline stationery, social media branding, and a creatively responsive website.
What if Coaching
Graphics & Illustration
We were asked to reflect a friendly and personal attitude for the WhatIfCoaching identity, but also keep it professional. With an elegant typeface and just the right touch of colour we created a logo that delivered the right feel. Furthermore, we created business cards, letterheads, and the lot to cover all of her offline needs.
The aim was to create a unique looking website that has a professional and approachable feel. Therefore, we adopted a fully custom and modern approach on our web design along with hand-picked stock photography. The objective of this was to inject some colour and personality. Alongside some other small details, such as custom-made icons we gave it that extra beautiful touch.
We carefully crafted each page on our CMS solution, staying true to our original design proposals, ensuring that everything works well responsively across multiple devices. For the finishing touches we added some subtle and unique animation effects to deliver overall a beautiful user experience. Capitalising on our CMS we developed both an SEO and social media friendly website with proper multilingual support. After the website was delivered we provided a detailed CMS training to our client, ensuring everything is clear and easy to use for updating every content.
"I worked with BLEND for the design and development of my custom made website and corporate branding. BLEND came across as very professional and experts in their field. They listen very well to the brief and deploy very quickly. Additionally, they have an intuitive understanding of the client’s need and are able to articulate the needs in their design without tiring and complex processes. They stick to deadlines and they definitely over deliver. Moreover, they are very assertive and clear in their communication. There is a clarity in the expectations and their process as well as a transparency in their approach. Last but not least, they are also fun to work with! I would definitely recommend them."
"...BLEND is more than just an outsourced agency for us; they are a reliable partner..."
Usability & User Experience Design
"...where all requirements are always met and often delivered even before the deadline..."
Head of Affiliate Department
Graphics & Illustration