Responsive web design is the technique where a website responds to the user’s behavior. Based on screen size, platform and orientation.
With more people accessing the web via different devices with different resolutions and screen sizes you must rethink the way your website is designed. Web designs and websites need to be responsive and developed to be usable and accessible from wherever users reach you.
Despite the impressive statistics below, many businesses do not yet have a mobile friendly website.
- Over 20% of Google searches are performed on a mobile device.
- In 2012 more than half of the local searches were performed on a mobile device.
- In the United States, 25% of internet users only access the internet on a mobile device
- 61% of people have a better opinion of brands when they offer a good mobile experience
- 25.85% of all emails are opened on mobile phones, and 10.16% are opened on tablets.
(via Smart Insights).
With extensive experience in web design here in Cyprus, let’s take a look at some of the reasons why you should consider responsive web design.
Better user experience
A website with responsive design adapts to different resolutions and screen sizes. That invariably leads to better experience for users. Users will not have to zoom and shrink the content on their screen, but instead all of the content automatically adjusts to the screen of the device. Buttons become bigger and easier to be clicked, images adjust to the maximum width of the device and of course text becomes readable.
Responsive or mobile version? Impact on SEO
By creating a responsive website, search engine bots crawl the website more efficiently. This is because your website will have just one URL and the same HTML across all devices. Also one URL means easier sharing, engagement. And of course more effective reporting for website statistics. In terms of website statistics if you have multiple versions of your website, it’s harder to track your statistics. This is because your visitors are split in half between the mobile and desktop versions of your website.
Future devices adaptation
A big advantage of responsive design is that is build based on screen size and not device. Responsive does not care whether you are using an iOS, Android or Windows device. So in the future, as new devices are being used for web browsing such as TVs, watches etc. your website will adapt and still look good.
What about the cost?
Here at Blend, a specialized web design agency in Cyprus, we design and build all of our projects in a responsive framework. Additionally, we make the necessary adjustments to create the optimal experience for your target audience at no extra cost!!