I can’t believe that BLEND is already 4 years old. A four-year old “child” with the maturity of a forty year old man, experience wise that is…and the culture of a thirty year old, breezy, fresh, hip and full of energy! A unique blend if you think about it. So, how did we manage that? Hmmm…let me tell you..how we do it at BLEND, the web design agency in Nicosia.
I know so many people that have the Monday blues every Monday and feel that it is a drag to get up and go to work every day. However, I am one of those people with a big drive. And why shouldn’t I have that? When even work is so much fun…well most of the times anyway!
So what is programmatic? ““Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.” Jack Marshall
Marching in 2016, on Sunday morning I found myself reflecting on 2015 and what an exciting year, it has been.
Christmas is by far my favourite time of the year. Oh yes sure, it is very commercial, but it brings out the child in me..and I love it.
The past few weeks I have been literally melting in the heat of Nicosia, and despite the fact that my air conditions are working full blast around the clock, they honestly don’t seem to be performing.
One of marketing’s primary objective is to support sales to generate leads and help them convert into customers.
With the proliferation of social media sites, the idea of “earned media” as an essential marketing tool has risen; but does that mean that earned media are of greater value than paid media? To answer that question we first need to understand their differences. So, I decided to write a short post explaining what each refers to.
If you are Coca-Cola fan then you would have definitely noticed the notable successes in their digital marketing campaigns over the years. So, I decided to round-up 3 of my favorite campaigns and share them with you to inspire you, just as they inspired me.