JCC is the leader in financial and data infrastructure services in Cyprus, delivering end-to-end payment solutions, credit and debit card issuing services and industry-leading data protection and management schemes to banks and businesses of all sizes across Cyprus and beyond.

Goal: The campaign’s goal was to build a database of people interested in their services, drive leads for cooperation opportunities and gain sales. So, the strategy was to use the lead generation objective to create Facebook ads.

Action: The lead ad we created for JCC featured a collage image showcasing the products and highlighting its services. This ad was shown to a specifically targeted audience of people aged 22–55 in Cyprus.

Results: The campaign provided high-quality leads in a timely manner and the client obtained hundreds of leads and reached an impressive sales conversion rate.

Facebook lead ads make the process of generating leads simple. They are more than just a form, they can help you achieve goals from the top of the funnel, such as brand awareness and reach, all the way down to customer acquisition. People can simply tap your ad to bring up a form that is pre-populated with their Facebook contact information and ready to be sent directly to you. They can get the information they need with a few taps, and you generate a qualified lead for your business. Lead ads can come in a variety of forms, including a quote or demo requests, newsletter subscriptions, event registrations, and more.


  • People can easily submit their contact information with pre-populated forms, even on small screens
  • People are more likely to complete lead ads because they do the majority of the work of filling out contact forms
  • By combining lead ads with audience selection and optimization products, you can reach the right people
  • Newly generated leads can be synced directly with your CRM, allowing your sales team to take action right away


Contact us to learn how to use strategic thinking to develop a successful marketing strategy for your company.