SEO which stands for Search Engine Optimization entails the process of making your website more findable, or else knows as optimized. Our specialized SEO consultants use SEO marketing to help your website get traffic from organic and free search results from Google, Bing and Yahoo. In simple words we can help you increase your website rankings and visibility, which will lead to more potential customers and revenue.
Before you embark on SEO marketing it is imperative that you understand that it is an inherently iterative process. Whose success hinges on the correct web development and web design, in tandem with the right content that would be indexed by the search engines. Which is why you should continuously monitor and fine tune to sustain success.
From our Blog:
Below is the process we adopt to help you rank high and remain high in Google and not only.
First and foremost, our SEO professionals will ensure we set up all the tools to help you leverage any organic SEO opportunity to increase your online visibility. We also set up heatmap tools which help us understand what users want, care about and do on your site. Heatmap tools visually represent your users clicks, taps and scrolling behaviour; which are the strongest indicators of visitor motivation and desire. And they help you assess how your marketing strategy is performing.
Keyword research is the very important phase of identifying the keywords you wish to rank high in, always bearing in mind the high searches by users and how popular these keywords are. The optimum effort entails identifying keywords that are heavily used by searchers but somewhat less competitive in terms of the total number of search results, to increase your optimization efforts.
Once armed with the desired target keywords, we conduct a thorough competitive analysis of your website comparing it with your biggest competitors. Then we identify which of your competitors to look up to in terms of higher rankings. We can explore the best keywords to borrow from them and enhance your content where they rank poorly in, or else where your competitors’ content is less indexed.
Through the thorough competitive keyword research, we can monitor your national, regional, and local search engine positions for any keyword you desire; to increase your ranking in the service you wish to have high visibility on the SERPs (Search Engine Result Pages).
Through our specialized tools, we will find and recommend which issues need to be fixed on your website to boost SEO-optimization and make your website more accessible for search engine robots. This includes:
Read from our blog:
We analyse your competitors' content and provide suggestions to help you write high-quality, optimized content related to your business. We propose relevant keywords, so that you can create appropriate content in the local language of the market of interest. However, it you have an international presence, it wouldn’t be enough to simply translate the original text. What works in one country might be completely irrelevant to another. Which is why this exercise needs to be conducted for each country of interest.