Due to our vast experience, and as an established digital agency in Cyprus, we are proud to have undertaken a consultation and supporting role to help the Ministry of Foreign Affairs of Cyprus. Given their objective to launch a new era in communication, we assisted them by upgrading their digital presence, and taking steps towards dynamic ways of communication, through Social Media networks.
So what is programmatic? ““Programmatic” ad buying typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.” Jack Marshall
In any sector your company belongs to, you certainly need a page on Facebook. Facebook is the largest community on the internet that gives you the ability to reach potential customers and partners.
Christmas is by far my favourite time of the year. Oh yes sure, it is very commercial, but it brings out the child in me..and I love it.
The past few weeks I have been literally melting in the heat of Nicosia, and despite the fact that my air conditions are working full blast around the clock, they honestly don’t seem to be performing.
One of marketing’s primary objective is to support sales to generate leads and help them convert into customers.
SEO – Search Engine Optimization is a form of online marketing that helps you become more “findable” putting you in front of your prospective target audiences, in your markets of interest.
With the proliferation of social media sites, the idea of “earned media” as an essential marketing tool has risen; but does that mean that earned media are of greater value than paid media? To answer that question we first need to understand their differences. So, I decided to write a short post explaining what each refers to.
If you are Coca-Cola fan then you would have definitely noticed the notable successes in their digital marketing campaigns over the years. So, I decided to round-up 3 of my favorite campaigns and share them with you to inspire you, just as they inspired me.
A landing page is the page that a visitor “lands” on after clicking on an online call-to-action. A dedicated landing page is a standalone page separate from your website with a single objective. We usually create a landing page to persuade the visitor to click through to another page in order to complete a transaction, buy a product, open an account or collect their information. Landing pages in last case are also called “lead generation landing pages”.